Digital Marketing

1 Position

India - Hyderabad

Company Overview:

ZignaAI is focused on delivering innovative solutions that transform healthcare payment operational processes. We empower payers, providers, and patients with AI-powered software solutions that drive transparency in healthcare payment services.  Built-in intelligence-enabled machine learning algorithms deliver pre-billing payment accuracy solutions and avoid provider abrasion. We differ from traditional payment services solutions by resolving issues at the root by ensuring accurate payments, automating processes, with nudges delivered to billing coders. Our innovative and scalable solutions cover Medicaid, Medicare, and Commercial policies and deliver results in weeks.

Opportunity Overview:

This is a great opportunity for an aspiring Digital Marketing to join a healthcare analytics company and deliver meaningful outcomes that reduce the cost of care. Candidates will work closely with digital marketing leadership, operations, and engineering to build intelligence in the system. This will involve constant learning and application to solve business problems. This position will require the candidate to be an out-of-the-box thinker, intellectually curious, and with great attention to detail.  This role offers the potential to grow at Zigna in data science and gain strong domain knowledge. We are committed to developing and nurturing talent at ZignaAI.

Minimum Qualifications:

We are a startup and expect each team member to wear multiple hats, take initiative, and spot and solve problems.

  • BS/BE/ BBA/ MBA degree in marketing or a related field
  • 1-2 years of practical proven working experience in the digital marketing industry

Key Requirement for the Position:

We are a startup and expect each team member to wear multiple hats, take initiative, and spot and solve problems.

  • BBS/BE/ BBA/ MBA degree in marketing or a related field
  • 1-2 years of practical proven working experience in the digital marketing industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Google/Hubspot/Bing/Facebook certified
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Ads campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Description Digital Marketing Analyst:

  • Planning and executing digital marketing campaigns, including web and app SEO/SEM, email, Google Ads, and display advertising
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Briefing for creatives and implementation of campaigns
  • Measuring ROI/ KPIs set out for the campaign, remarketing, conversion rate optimization
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages, graphics and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Keyword Analysis, On-Page & Off-Page Optimization
  • Work with the creative agency to build content for emailers/ ads
  • Content Optimization
  • Monitor competition
  • Maintaining and updating the company's social media profiles

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